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Yahoo CEO Marissa Mayer has made it a point to improve the companies mobile ad business. So far Yahoo has purchased a number of companies designed to boost mobile ad revenue, which has shown an upward trend over recent years. Yahoo! looks to continue that trend with the purchase of Luminate. Luminate is a mobile based image ad company which is in the process of creating an AdSense type network for images. This would allow ads to target specific products using images. The web is filled with millions of images, but up until now it has been difficult to generate revenue or display ads in conjunction with images.